Mktg4TheFuture®

The Key to Building a Strong Online Reputation (Infographic)

mktg4thefuture — Wed, 22 May 2013 13:12:06 +0000

What should we expect in the next few months in terms of SEO for Google?

mktg4thefuture — Tue, 21 May 2013 17:26:46 +0000

Most Epic Social Media Meltdown Ever?

mktg4thefuture — Fri, 17 May 2013 16:58:30 +0000

Just in case you missed the news this week, we wanted to share with you one of the most epic social media meltdowns that we have ever seen in the past 5 years.

It all started with a few negative reviews on Yelp and a Reddit thread.

Amy’s Baking Company located in Scottsdale Arizona was featured in Gordon Ramsay’s famous show, ‘Kitchen Nightmares’ last Friday. The owners of the bakery let Gordon know that there were a few “Haters” that were going online and writing negative reviews about the bakery.

So Gordon tried the food out for himself, and sure enough the food was despicable by his standards. After the owners were done screaming at him, and telling him that he didn’t know what he was talking about, they managed to jump online and continue their unbelievable tirade against all their “Haters”. Look at these Facebook posts from the company shouting out all their negative reviewers:

Make sure out checkout some of Yelp reviews and that Reddit thread that the owners refer to as their “Haters”.

Here are the clips from the show:

Most epic social media meltdown ever? We think so!

Things You Should Be Suspicious of when searching for an SEO

mktg4thefuture — Mon, 13 May 2013 15:28:17 +0000

Any discussion of SEO agencies and pricing isn’t complete without a few warnings. To help you guard against indiscriminate SEO agencies with unethical business practices, read and heed. Be suspicious of the following promises:

Guarantees. SEO firms generally can’t provide guarantees due to the constantly changing nature of the industry.
Instant results. True, some SEO tactics can get “instant results” by gaming the system. Be warned that these can hurt you in the long run. Instant results often involve SEO practices that are against webmaster guidelines put out by search engines. Invariably, Google seeks out these techniques and penalizes them, resulting in lost rankings that can take months to recover.
#1 spot on Google. If an agency promises you the number one spot on Google, it sounds great. Hopefully, you’ll be able to get it. However, it’s not something that a firm can promise to hand over to you.
Costs lower than $750/month. When it comes to SEO, you aren’t shopping for the lowest price; you’re seeking the best level of service. Be wary of rock bottom prices or “unbelievable deals.”
Shady link building services. Link building is a crucial part of SEO. You can’t have a highly-ranked site without inbound links. But there’s a dark side of link building. Link trust is gaining importance to appear high in the rankings. Before you enter into an arrangement with an SEO agency for link building services, ensure that their link building services are ethical, white label services. You may even wish to ask them where they may be able to gain links for a business in your industry.

This post was originally written at Search Engine Watch

5 Simple Things that Can Enhance Your Blog SEO Efforts in Under 30 minutes

mktg4thefuture — Mon, 06 May 2013 03:34:59 +0000

5 Simple Things that Can Enhance Your Blog SEO Efforts in Under 30 minutes

1. Claim your blog through Google Authorship.

2. Start a link campaign while utilizing your blog and URL real estate.

3. Email or invite guest bloggers the opportunity to write on your blog.

4. Submit your blog to DMOZ and Other popular web directories.

5. Use the relevant text typography and headline tags.