Marketing For The Future Blog
Tucson Marketing | Email | Responsive Web Design | Social | Mobile | Advertising
Featured Application: Cyber Dust
Mark Cuban on his new text messaging app for iPhone:
Search Engine Optimization
So true!
Search Engine Optimization
10 Unwritten Rules of Twitter Community Building
10 Unwritten Rules of Twitter Community Building
1) Take the time to send a welcome message to your followers. Let them know who you are and what you do. Perhaps provide a link to your website, follow @MKtg4thefutre to see how we handle new Twitter followers. (Hint: It’s a unique message depending on who you are)
2) Tweet out information that your followers find useful. This part will take care of itself also, since your followers will find you based on the content you’re tweeting anyways. Make sure you are boosting this process by following users that have similar interests and tweets as you.
3) Team up with other local businesses and promote each others accounts. Send RT’s mention’s and followers to your local community, and they will return the favor.
4) Make sure you follow back those who follow you and let them know you appreciate the follow. You don’t want to be rude on the “Twittosphere” and be unengaging. 😉
5) If someone mentions you, reply to them. If they DM you a message, answer it. You are on Twitter to promote your company but also be helpful, and solve issues or answer questions your customer may have. (See this below on not how to handle it) 
6) Utilize tags in your post to find users that are talking about the same things as you, and allow them to find you also.
7) NEVER fall for those “follower” schemes or Multi Level Marketing. Tweeple will Unfollow you because link schemes and MLM ploys are annoying to deal with!
8) Stay on topic and tweet about content you know or find interesting. Stick with what you audience responds to and it will generate traffic to your site automatically. Remember the key is to tweet links and useful information.
9) Utilize twitter lists and throw out mentions to your biggest community builders. These are the connectors, information sharers, or influencer’s in your community.
10) You can build a community off anything you want, whether it be a topic like #Cars, #NCAA, #Dallas, or something/somewhere else.
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How to Grow Your Opted-In Email List
How to Grow Your Opted-In Email List
- Simply ask your customers for email information.
- When they make a purchase from you, ask for an email.
- When they contact your company with questions, ask for an email.
- Remind customers to sign up for your emails via marketing collateral like brochures, postcards, ETC. And make sure you have a easy way for them to sign up.
- This is the easiest way to grow your opted-in email list, so take advantage of it.
- Make signing up for your email list easy to do. Think about installing an opted-in email HTML signup box on your website.
- Customer loyalty may be the result of excellent products, superior services, marketing, all of the above, or some other factor (s). However, if you make it easy for a Loyal Customer to signup for your email list, they will do it. Not because of the knowledge you provide, the emotions your products evoke, the quality of the products/services you deliver, (although this all plays a role) but they will sign up because you made it easy for them to do.
- Utilize SMS tools to make it easy for your audience to opt in. (See Below)
Tucson marketing
- Make sure you are encouraging prospects/contacts to sign up for your newsletter. Email family members, co-workers, friends, LinkeIn Connections, and other acquaintances asking if it’s OK to add them to your list. (Remember opted-in subscriber lists are much more valuable the non-opted in lists)
- Promote your signup form through sites like Facebook, Twitter, and LinkedIn.
- Send at least a tweet every the days with a link to your signup form.
- Update your Facebook and Google + status at least every 3 months with subscription info.
- Utilize signs and table tents in your place of business.
- This is a great way to get your customers to see your message at low cost to you.
- It also gets you right in front of your customer.
- Make sure you use Forward and Social Buttons in your emails.
- This makes it easy for people to share your email on social sites, or forward it to friends.
Tucson Email Advertising
- Remember this is an Opted-In list so never buy email address, ever!
Tagged with: email marketing, How to Grow Your Opted-In Email List, Opted-In Subscribers
Posted in Email Marketing
Posted in Email Marketing
Marketing For The Future Blog 