Marketing For The Future Blog
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Is it that time of year already? OK so i guess it is only 6 days into the new year But boy does time fly or what. Can you believe the consumer electronics show is upon us? Here is an awesome info graphic to help put you in the right state of mind for CES 2012.
via sortable
The Facebook Ads platform has transformed how companies market to consumers….forever! Before we talk about how this has happened let’s clear up a couple of myths.
Myth 1: Facebook Advertising is Free because you don’t need to pay to sign up.
A lot people are under the false impression that Facebook advertising is free, however it’s far from free. A lot of companies believe that by making a business account under the personal account option on Facebook they can gain access to more people without spending a dime. Their thinking is if they have a business account setup as a personal profile they can simply go out and friend their entire target market. Not a bad course of action until you read Facebook’s Terms of Service. You see it happen all the time even though it’s strictly against Facebook’s TOS. Keep your companies profile on an official business page if you want to stay off of Facebook’s naughty list in 2012.
Myth 2: Facebook advertising isn’t efficient or effective
A lot of people are under the false impression that Facebook advertising is not effective. The truth of the matter is you don’t know how effective your ads will be until you try. Not every ad you throw on the side of a Facebook profile is going to be successful. The trick is finding those ads that trigger engagement and utilizer them to the max.
The Facebook ads platform is a lot like any other media buying tool. The only difference is the same media buying tool (Facebook) has access to your exact target market. In the history of marketing there has never been a better medium to reach your target market then on Facebook. Let me explain. The Facebook ads platform allows marketers to create content specific ads for their exact target market, and will deliver that ad to the target market only. This can be crucial when developing a marketing plan on Facebook. This means you can create an specific ad for your target market. Age, gender, income level, race, and ethnicity all are demographics marketers will generally target. In the past marketers would have to get out and find out where they can place ads to reach their target market. Nowadays the consumers come to the marketers via Facebook ads platform. Marketers no longer have to ask themselves “is this ad reaching our target market?” because with FB ads platform you know exactly which ads are reaching the target and which ones are starting the relationship building process with the consumer.
Here are a few tips to help you get started on paid advertising with Facebook:
Do you have questions about the Facebook Ads platform? Drop us a line in the comments box and maybe we can help you out!
Friday!!!! Here is a little motivation for those of us who have to work this Friday. We may make a motivation post a regular/fun thing to do on this blog on Fridays if we see a positive response. Anyways, it never fails to motivate me. May all your wishes come true in 2012! Happy New Year ~ Marketing For The Future
Before the internet existed consumers were not in an admirable place. Before Google Places, Angie’s List, Kudzu, and other review sites much of the power balance between consumer and business was in favor of the business sector. But nowadays with sites like the above mentioned ones and also Facebook,Twitter, Digg, Etc we have seen a universal shifting of power back to the consumer. Big brands can no longer provide service at a less then par performance and expect to see revenue increases. Everyone has heard of the old term 6 degrees of separation. Whether you provide a good or bad service to a particular individual that individual will likely tell his friends about it, who will in turn tell his friends. I like to think of the internet as 6 degrees of separation on steroids. Instead of a person having to open his or her mouth to talk positively or negatively about a company they can simply do so with a few strokes of the key. The shift of power that has occurred means companies need to be providing superior value to their customers now more then ever before. This also mean companies need to monitor their social media and review site presence on a regular basis to ensure customer satisfaction 24/7 to be there when your company goofs up to make things right again.
One other interesting fact that I found online is that a person is 5 times more likely to write a review about a bad experience they had then a good one. This in return means you need to actively pursue your satisfied customer base to write positive reviews for you, but that will be a whole different post. Until next time, have a good one!
Hope you and your loved ones had a spectacular Christmas weekend!
Marketing For The Future will be launching our website very soon! We should be live by the first week of January, but no promises. The site will highlight some of the services we provide to both the service industry and for consumer good brands. If you have a question about online reputation management, social media, or internet marketing for your company or brand please done hesitate to drop us a line @ Caleb@mktg4thefuture.com.
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