What you need to know about yesterday’s Facebook announcement
The announcement that everyone had been waiting for from Facebook yesterday didn’t disappoint. The company announced Facebook Search Graph, which uses connections to determine what to show as the most relevant search results for each user.
So what do you need to know about as a business owner? Basically you need to optimize for Facebook Search Graph bringing a whole new level of SEO to Facebook.
The business Page is what a small/local business can control the most, and Facebook’s three specific tips for business owners, then, are focused on optimizing a Page for the new search (and this is straight from their post):
- The name, category, vanity URL, and information you share in the “About” section all help people find your business and should be shared on Facebook.
- If you have a location or a local place Page, update your address to make sure you can appear as a result when someone is searching for a specific location.
- Focus on attracting the right fans to your Page and on giving your fans a reason to interact with your content on an ongoing basis.
As Facebook search graph evolves, so will the marketers tactics and techniques to gain top search results. Facebook’s tips for businesses above are a good starting point for any small business owner to get going on optimization for the search graph.