Understand the News Feed Algorithm
In an effort to avoid overwhelming individuals with Facebook News Feed content that they believe people might skip anyways, Facebook introduced the News Feed Algorithm (formerly known as EdgeRank), to deliver the right content to the right people. What that means is that just because you post something to your fans does not mean they will all see it. This may sound unfair, but the News Feed Algorithm actually makes your (and your fans) experience on Facebook more enjoyable.
These resources will introduce you to the News Feed Algorithm and provide actionable advice to help your content show up:
Via: Danielle Cormier