When they make a purchase from you, ask for an email.
When they contact your company with questions, ask for an email.
Remind customers to sign up for your emails via marketing collateral like brochures, postcards, ETC. And make sure you have a easy way for them to sign up.
This is the easiest way to grow your opted-in email list, so take advantage of it.
Make signing up for your email list easy to do. Think about installing an opted-in email HTML signup box on your website.
Customer loyalty may be the result of excellent products, superior services, marketing, all of the above, or some other factor (s). However, if you make it easy for a Loyal Customer to signup for your email list, they will do it. Not because of the knowledge you provide, the emotions your products evoke, the quality of the products/services you deliver, (although this all plays a role) but they will sign up because you made it easy for them to do.
Utilize SMS tools to make it easy for your audience to opt in. (See Below)
Make sure you are encouraging prospects/contacts to sign up for your newsletter. Email family members, co-workers, friends, LinkeIn Connections, and other acquaintances asking if it’s OK to add them to your list. (Remember opted-in subscriber lists are much more valuable the non-opted in lists)
Promote your signup form through sites like Facebook, Twitter, and LinkedIn.
Send at least a tweet every the days with a link to your signup form.
Update your Facebook and Google + status at least every 3 months with subscription info.
Utilize signs and table tents in your place of business.
This is a great way to get your customers to see your message at low cost to you.
It also gets you right in front of your customer.
Make sure you use Forward and Social Buttons in your emails.
This makes it easy for people to share your email on social sites, or forward it to friends.
Jedi Knight ~ Do or Do Not...There is No Try.