One of the big reasons we are such a big proponent of Google AdWords for our clients is because of the seamless ability to track ROI. When you can track Google AdWords spend and set up conversion actions such as filling out a form, receiving a phone call, or purchases it’s easy to see what revenue you are generating from your spend. If you are unsure if you have conversion tracking installed on your site view your conversion reports page in AdWords. If there is not data, you likely haven’t installed your conversion code. See the video below to learn how to get conversions setup so you can start tracking your ROI.