In a recent Google Webmaster post Google announced that, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.” This means the Mobile is no longer an OPTION for businesses online. Unsure if you are in compliance with Googles new rules on April 21st. If you want to test a few pages, you can use the Mobile-Friendly Test.
When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. “In the past, we’ve (Google) made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App Indexing to surface useful content from apps. Today, we’re announcing two important changes to help users discover more mobile-friendly content: 1. More mobile-friendly websites in search results 2. More relevant app content in search results”