Why Mobile is No Longer an Option on April 21st according to Google – And Can Cost You Thousands
In a recent Google Webmaster post Google announced that, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.” This means the Mobile is no longer an OPTION for businesses online. Unsure if you are in compliance with Googles new rules on April 21st. If you want to test a few pages, you can use the Mobile-Friendly Test.
When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. “In the past, we’ve (Google) made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App Indexing to surface useful content from apps. Today, we’re announcing two important changes to help users discover more mobile-friendly content: 1. More mobile-friendly websites in search results 2. More relevant app content in search results”
Tucson interactive marketing agency Marketing for the Future, LLC has been named a Google Partner. As a Google Partner, Marketing for the Future, LLC has been trusted by Google as a certified expert who has demonstrated proven success and achieves industry best practices.
Partner Status allows Marketing for the Future, LLC to work directly with Google to help clients get the most out of their marketing budgets using the latest Google tools and products. In order to achieve this certification, Marketing for the Future, LLC met eligibility requirements which included passing certification exams that demonstrated expertise with managing Google accounts, continued best practices, and maintaining minimum spending levels.
“By achieving partner status we join a select few in the Tucson advertising community” Said Caleb Tennenbaum, Founder of Marketing for the Future, LLC. “The value is truly unprecedented. Having direct access with Google will allow us to meet client’s needs faster and ideally deliver an even better ROI then we have in the past.”
“If I had asked people what they wanted, they would have said ‘faster horses.’” – Henry Ford
“An idea that is not dangerous is unworthy of being called an idea at all.”- Oscar Wilde
“Content is King but engagement is Queen, and the lady rules the house!”- Mari Smith
“I always did something I was a little not ready to do. I think that’s how you grow. When there’s that moment of ‘Wow, I’m not really sure I can do this,’ and you push through those moments, that’s when you have a breakthrough.” Marissa Mayer
“The days of SEO being a game outsmarting algorithms are over. Today content strategy and valuable, sustainable strategies are essential, not just tricks and links.”– Adam Audette,
“Marketingtakes day to learn. Unfortunately it takes a lifetime to master” – Philip Kotler
“Data are becoming the new raw material of business.” –Craig Mundie
“Not everything that can be counted counts, and not everything that counts can be counted.” – Albert Einstein