5 Key Digital Metrics Every Marketer Should Know

5 Key Digital Metrics Every Marketer Should Know


  1. What is your website conversion rate? This is a fairly easy # to find out and tells you how many people that are coming to your website are making a purchase or taking a further action. The higher your conversion rate, the better!  Just take the # of form submissions/phone calls your website gets within a given time and divide it by your unique visitors to your website and you will have your conversion rate. ie; if you have 20 visitors to your site in a given day and you receive 5 phone calls from those visitors then your conversion rate is 25%. It’s always a good idea to constantly be evolving your marketing strategy to achieve higher conversion rates. It’s an never ending process in reality.
  2. Where is your website traffic coming from? Google analytics can be a great tool when you are analyzing and probing your digital advertising. Using Analytics or another 3rd party stat tracker for your website to see how you are acquiring visitors is a must for any marketer that’s creating and evolving a digital ad strategy . Whether you use a tool like Google Analytics, SiteMeter, or another resource be sure you are able to track where your customers are finding you. By knowing where your visitors are and are not coming from, you can fine tune your online marketing efforts. For example perhaps you notice you are acquiring a lot of visitors from organic Google for a specific keyword but not from Bing. This tells you perhaps you should focus on Bing search keyword rankings and create a strategy based on what you are seeing in your analyses.
  3. What pages are your visitors exiting your site from? I always like to look at this metric because it’s an indicator that people may not be finding what they are looking for on your website. If I have a page on my website with a high exit rate (meaning people leave the site from the page) I always evaluate the content and titles to make sure it’s relevant and people will want to see the info on that page. ie; If people are looking for a dog to adopt form a pet store and they land on a pet store page for goldfish, that page Is going to have a high exit rate. Identify what pages have high exit rates and address the issues to solve the problem.
  4. What is your cost per lead or cost per sale? Being a digital marketer, this one is very important to know. By understanding what your cost per lead (or cost per sale) is can help you make educated decisions on where to spend your budget. If you are tracking your web ads with unique URL’s and tags, then tracking your cost per lead online can be a walk in the park. Knowing what your cost per sale (or cost per lead) can make the difference between a successful and unsuccessful company. Checkout sites like Call Metrics and Call Fire for good web and phone tracking platforms. You can also contact us directly and we can recommend a solution for your situation. To get your cost per sale (or cost per lead) simply divide your marketing dollars spent by # of sales for the time period.
  5. What is your ROI? Knowing you are getting a positive ROI on your investment is a must. When it comes to direct online sales like Adwords and Bing Adcenter make sure you are using call forwarding and form conversion tracking. These technological features make tracking ROI a breeze. Tracking social media and SEO ROI can be more difficult but it’s still possible. By tracking your ROI with landing pages, and 3rd parties you can keep tabs on what you make for every dollar you spend. ROI is a must for any digital marketer if they want to be able to make informed decisions that will result in the highest profit margins possible. To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment.
Posted in Digital Marketing

To Succeed you Must Be Willing to Fail | Internet Marketing since 2011

Tagged with:
Posted in Internet Marketing

Are you ready for Mobilegeddon!?

In a recent Google Webmaster post Google announced that, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.” This means the Mobile is no longer an OPTION for businesses online. Unsure if you are in compliance with Googles new rules on April 21st. If you want to test a few pages, you can use the Mobile-Friendly Test.


When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. “In the past, we’ve (Google) made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App Indexing to surface useful content from apps. Today, we’re announcing two important changes to help users discover more mobile-friendly content: 1. More mobile-friendly websites in search results 2. More relevant app content in search results”

Posted in Uncategorized

Top 3 ways to gain the best links – Natural links –

Top 3 ways to gain the best links – Natural links –

Bloggers and SEO enthusiast alike are often on the hunt for the links that catapult them to the front of Google and generate traffic. The truth is there is only one link that is valuable – The Natural Link – Here are 3 ways bloggers and SEO providers can generate quality links in the eyes of google, AKA Natural Links.

1) Provide quality content

  • The better quality, the more traffic you will get and in return, the more natural links you will acquire from around the web.

2) Promote you content

  • Use social media like Facebook and Twitter to get your content in front of people. You will never know if your writing what people want to read if they are not seeing it in the 1st

3) Keep it consistent

  • A Link campaign and SEO strategy can equate to a snowball effect in a lot of aspect. Make sure you are acquiring natural links on a regular basis to enhance the snowball effect of link building and Google will reward you.


Tagged with:
Posted in Uncategorized

Join us for Google Partners Connect Adwords Marketing

Join us for Google Partners Connect

We’re hosting a livestream Google event about online advertising on May 13th, and you’re invited to join us.

It’s a great opportunity to learn about how to grow your business from Google experts.google-adwords-certified-partner-logo1

Please RSVP as soon as possible, space is filling up


May 13, 2015
10:00 a.m. – 11:00 a.m. MDT

Please arrive 30 minutes early.

Here are the speakers at the event:

Fred VallaeysAdWords Evangelist

Advertise your business online
Fred Vallaeys is a longtime expert in AdWords. He’ll speak with small businesses about how they can better navigate the web and expand their online presence through smarter customer insights.

Matt LawsonDirector, Search Ads Marketing

Matt will discuss the “micro-moments” that guide a customer’s decision journey, and how businesses can use online marketing to reach potential customers during the moments that matter most.
Tagged with:
Posted in Uncategorized

Enter your email address to follow this blog and receive notifications of new posts by email. "What is the Matrix?"

Join 5,172 other subscribers