In a recent Google Webmaster post Google announced that, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.” This means the Mobile is no longer an OPTION for businesses online. Unsure if you are in compliance with Googles new rules on April 21st. If you want to test a few pages, you can use the Mobile-Friendly Test.
When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. “In the past, we’ve (Google) made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App Indexing to surface useful content from apps. Today, we’re announcing two important changes to help users discover more mobile-friendly content: 1. More mobile-friendly websites in search results 2. More relevant app content in search results”
Top 3 ways to gain the best links – Natural links –
Bloggers and SEO enthusiast alike are often on the hunt for the links that catapult them to the front of Google and generate traffic. The truth is there is only one link that is valuable – The Natural Link – Here are 3 ways bloggers and SEO providers can generate quality links in the eyes of google, AKA Natural Links.
1) Provide quality content
- The better quality, the more traffic you will get and in return, the more natural links you will acquire from around the web.
2) Promote you content
- Use social media like Facebook and Twitter to get your content in front of people. You will never know if your writing what people want to read if they are not seeing it in the 1st
3) Keep it consistent
- A Link campaign and SEO strategy can equate to a snowball effect in a lot of aspect. Make sure you are acquiring natural links on a regular basis to enhance the snowball effect of link building and Google will reward you.
Join us for Google Partners Connect
We’re hosting a livestream Google event about online advertising on May 13th, and you’re invited to join us.
It’s a great opportunity to learn about how to grow your business from Google experts.
Please RSVP as soon as possible, space is filling up
May 13, 2015
10:00 a.m. – 11:00 a.m. MDT
Please arrive 30 minutes early.
Here are the speakers at the event:
Fred VallaeysAdWords Evangelist
Advertise your business online
Fred Vallaeys is a longtime expert in AdWords. He’ll speak with small businesses about how they can better navigate the web and expand their online presence through smarter customer insights.
Matt LawsonDirector, Search Ads Marketing
Matt will discuss the “micro-moments” that guide a customer’s decision journey, and how businesses can use online marketing to reach potential customers during the moments that matter most.