Quick Mobile Marketing Strategy Audit

Posted on August 1, 2013 by mktg4thefuture — Leave a comment

Here are a few questions to ask yourself to assess your current mobile marketing strategy.

When you visit your website on a mobile device, does it look the same as your desktop website?

If you answered Yes to this question you need to look at building a mobile optimized website for your users. Mobile customers are expecting a mobile experience. If they show up to your website on their phone and it looks like a desktop version they are going to click away. You want to make the user experience unique and easy to use.

Do you have a way to communicate with customers on an mobile platform?

SMS marketing is a great way to send your message out to mobile users. Another strategy is to utilize push notifications in App have to send your message. SMS open rate are comparable to push notification open rates in Apps.

Do you have mobile campaigns set up in Google Adwords, and Bing?

If you do have a mobile optimized website make sure you are doing your best to drive mobile customers to your website. You can set up a mobile marketing campaign in pay per click or through mobile marketing ad networks to help drive your mobile traffic.

Do mobile users have a way of calling or messaging you that is a seamless process?

The easier you make it for mobile users to contact you, the higher ROI you will see on your mobile marketing campaigns.

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Utilize Zip Codes in Your Facebook Marketing to Get Better Results

Posted on July 30, 2013 by mktg4thefuture — Leave a comment

In a previous post we discussed the ramifications of Facebook marketing and how it has changed the marketing environment forever. No other time in history have marketers been able to reach their exact target market in a more efficient, and effective manner. If you want to break it down and get your message out to your exact target audience in an precise manner checkout the website http://localistica.com/

It will break down Zip Code demographics in your geographic location for you, so you can see the exact demographics of the consumer that you are marketing to. Don’t waste any more marketing dollars advertising to people that are not in your exact target market. Utilize http://localistica.com/ to give you an idea of which zip codes you want to target in your Facebook campaigns. Incorporate these zip code targeting methods into your Facebook advertising campaigns and watch your results deliver a higher ROI than ever before!

7 ways to grow your companies opted in email marketing list

Posted on July 23, 2013 by mktg4thefuture — Leave a comment

1) Create a signup form on your website so customers can easily opt in.

2) Collect emails at community events, home shows, and fairs.

3) Run a Facebook contest requiring participants to share their email address with you to be entered into the contest.

4) Ask current customers for their email addresses. Some may be reluctant but let them know it is to help you better serve them.

5) Make it crystal clear you will not sell, distribute, or share their email information with anyone.

6) Utilize SMS messaging to collect email addresses through a contest or giveaway.

7) Provide useful information and emails that customers will want to forward to their friends and family to help grow your opt in list.

Tell us other ideas that businesses can use to grow their email database in the comments section below!

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Which inbound marketing lead source gives your company the best ROI?

Posted on July 21, 2013 by mktg4thefuture — Leave a comment

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Is the Yelp review filter still sufficient?

Posted on July 19, 2013 by mktg4thefuture — 2 Comments

Is the Yelp review filter still sufficient?

If you are unfamiliar with yelp review filter what the video below:

Yelp can be a great platform for local businesses to advertise their goods and services. With that being said; I have 2 main problems with Yelp that can easily be corrected. Today I will talk about only one. The issue lies within the Yelp review algorithm that filters out user reviews. One business owner said “A lot of the really great ones never even showed up, which was a huge problem because they all got filtered.” – http://mynorthwest.com/874/2315871/Filters-Internet-Trolls–Fake-Reviews-Does-Yelp-Help-or-Hurt-Business

In my time with Yelp I have found the filter reviews can be about 90% accurate. My real problem with Yelp is when a regular user has hundreds of reviews, (and not only one or two) and uses the website on a daily basis, then writes a positive review, and it’s still filtered. If yelp doesn’t change this soon they may be hurting themselves in the long run. The loyal users that see reviews filtered may turn to other review sites in a quick manner.