5 ways you can increase your Facebook page engagement

Posted on September 23, 2013 by mktg4thefuture — 1 Comment

Ask your followers a question

This is a great way to get your audience to participate and engage with your Fan page.

Run a sweepstakes/contest and give away something worth value

Holding a contest or sweepstakes can increase your brand engagement a great amount. Make sure you require people share your contest across their Facebook account in order to be entered into the contest and you will see more participants and engagement.

Run Facebook Ads

When you are running Ads on Facebook not only are you reaching more of your current Fan base but you can capture the attention of Facebook users who have not even liked you page yet. This will increase your engagement rates and help keep your company on top of mind awareness.

Post interesting/fun articles

Post articles that you believe your audience will want to see. If a certain topic/article has a higher engagement rate than average then make a note of this. Knowing what your audience wants to read/see can help boost your engagement rates.

Tag companies and people

When you are tagging other companies and people on your Facebook page it creates a more engaging atmosphere. By tagging a company they know they should respond and or reply to your comment/post.

Tagged with: 5 ways you can increase your Facebook page engagement, Facebook Ads, Facebook Marketing, Marketing For The Future, Social Media, Social Media Marketing, Tucson Marketing, Tucson Marketing Firm
Posted in 5 ways you can increase your Facebook page engagement

Twitter Best Practices

Posted on September 17, 2013 by mktg4thefuture — 1 Comment

Follow these Twitter best practices below and not only will you gain more followers, but you will sell more!

Send a direct message welcoming all new followers. Tell them who you are, and what you do. Send them a link to your website, they followed you for a reason so this is a great opportunity to reach your hand out to them and help solve their problem.

Follow back all your new followers. If you don’t follow back then your followers may think you are uninterested in getting their business or hearing what they have to say.

Be sure you give a shootout or response to anyone that mentions you. If someone tweets your handle they are going to expect a response back, particularly if the tweet they sent was regarding your products or services.

Participate in Follow Friday activities. If someone gives you a shout out on Follow Friday make sure you give them one back. There is nothing more irritating then not getting a Follow Friday back. 😉

Respond to your mentions in a timely fashion. Don’t wait 2 years to get back to the person that just asked you about your product. If they are asking you a question try to respond within 12 hours at the latest, wait 24 and it might be too late.

Make sure you fully fill in your profile with a link to your website. Your profile can say a lot about your company, and it’s vital that you clearly communicate your message in your about section. This simple 5 minute task can make or break you, so make sure you fill it in properly.

Engage with your Twitter audience and jump in the conversation. Don’t wait to be mentioned before you jump In the conversation, if you notice people talking about a subject you are an expert or professional in then jump in the conversation. People on Twitter love getting engaged by brands and companies of all sizes.

Remember that content is king. If you are posting good content on your Twitter account then the followers will come and your sales will grow.

Tagged with: Marketing For The Future, SEO, Social Media, Social Media Marketing, Tucson Marketing, Tucson Marketing Firm, Twitter Best Practices
Posted in Twitter Best Practices

5 review sites every service company should monitor

Posted on September 10, 2013 by mktg4thefuture — 1 Comment

Online reputation is an important topic to discuss within your marketing department. Online review sites have shifted the power from companies to consumers. Customers can easily ruin a companies long, prestigious history with the click of a mouse in today’s technology age. A few items to consider when it comes to online reviews are how you will monitor online reviews, how you will respond to positive and negative reviews, what you will do/change based on the reviews, along with other various items to consider about online reviews. In this post we are going to talk about 5 review sites that your service company should be monitoring on a regular basis.

The 5 websites your service company should be monitoring on a daily basis:

Yelp
Google & Yahoo Local Places
Angie’s List
Insider Pages & Judy’s Book
Your local BBB

Tagged with: 5 review sites every service company should monitor
Posted in 5 review sites every service company should monitor

3 Reasons Facebook Advertising May Be Better than Google Adwords.

Posted on September 9, 2013 by mktg4thefuture — Leave a comment

Marketing for The Future is a big believer in the Google Adwords platform. Customers searching for services and products, sometimes already knowing they are going to buy something makes Adwords a huge asset for any company. When customers search for services and products with the intent to buy already instilled in them, Adwords can be a great lead source for any business. The implications of this for small companies are huge, considering the internet allows the smallest companies to look like the largest organizations and vice versa. Although Adwords Is a great internet marketing avenue we believe Facebook has 3 particularly strong advantages over Google Adwords.

Click through Rates in Successful Facebook Campaigns are much higher than Click through rates in Successful Adwords campaigns
- When you read a lot of internet marketing blogs many advertisers will say if you can get a 5% click through rate you are running an extremely successful PPC campaign. Although this may be true, it’s important to keep in focus a 5 percent CTR for a ad campaign involving search queries of consumers specifically looking for your products vs. the alternative scenario. The alternative scenario is running a Facebook campaign and getting a 10 percent CTR with your exact target market. The main difference between running an ad on Facebook is the consumer is not necessarily looking for your product or service. In theory if you can accomplish a higher CTR on an ad platform where users aren’t necessarily searching for your product ie; Facebook you can effectively expand you company market share and increase brand awareness. It’s important to remember that you still want to focus on direct traffic such as Google searches where your market is looking for your products.
Facebook Advertisements are crowd sourced making it easy for you to tell the difference between a successful ad and a dud
- It is relatively easy to see if your ad that you are running on Facebook is going to be successful or not within a 24 hour period. If the picture, post, or advertisement you are running has stacked up 1,000 likes, 500 comments, numerous shares, and is generating some kind of buzz it is safe to say you have created a successful advertisement. This kind of crowdsourcing makes it easy for advertisers to use Facebook to create more effective and hyper targeted advertisements.
The level of targeting that Facebook Ads allows marketers is unprecedented
- Never in the history of marketing have you been ale to target your audience like you can within the Facebook advertising platform. Marketers can use this to their advantage when creating dynamic ads and doing a/b testing on Facebook. Target your market by Age, Gender, Psychographics, Location, and Connections to help make the most successful Facebook ad possible.